Ubuntu Coffee began with a simple observation: Uganda grows some of the world's finest coffee, yet the farmers who tend it rarely share in the value their crop commands on the global market. We set out to change that.
乌班图咖啡源于一个简单的观察:乌干达出产世界上最好的咖啡之一,然而种植它的农民却鲜少分享这些咖啡在全球市场上创造的价值。我们决心改变这一现状。
The name says it all. Ubuntu — "I am because we are" — is not a marketing phrase for us, it is the operating principle behind every decision we make: how we source, how we price, how we roast, and who we partner with. A cup of Ubuntu Coffee is only possible because of the cooperative network of smallholder farmers that sits at its foundation.
名字道出一切。乌班图——"我之所以为我,因有众人"——对我们而言不是营销口号,而是贯穿所有决策的运营原则:如何采购、如何定价、如何烘焙、以及与谁合作。每一杯乌班图咖啡的背后,是以小农合作社网络为根基的集体力量。
Our founders — engineers and traders who crossed the Uganda–China supply corridor — saw firsthand how much value disappeared between the farm and the final cup. They built Ubuntu Coffee to close that gap: sourcing directly from cooperatives at above-market premiums, roasting at origin to keep the economic value in Uganda, and exporting a finished product rather than a raw commodity.
我们的创始人——曾穿梭于乌中供应走廊的工程师与贸易商——亲眼目睹了从农场到终端消费之间有多少价值白白流失。他们创立乌班图咖啡,正是为了弥合这一差距:以高于市场的溢价直接向合作社采购,在原产地完成烘焙以留住经济价值,出口的是成品而非原料。
above commodity price
的农户溢价
value stays in Uganda
价值留在乌干达
Cooperative partnerships
合作社伙伴关系
Community First
社区优先
Farmers are partners, not suppliers. Every cooperative receives above-market premiums and participates in quality decisions.
农民是合作伙伴,不是供应商。每个合作社均获高于市场的溢价,并参与品质决策。
Radical Transparency
彻底透明
Every lot is traceable from farm to cup. We publish our sourcing prices and cooperative partnerships openly.
每批次从农场到杯子全程可追溯。我们公开采购价格与合作社合作关系。
Quality Without Compromise
品质无妥协
Only UNBS and BUBU-certified lots make it into our lineup. If the cup isn't exceptional, it doesn't ship.
只有获得UNBS和BUBU认证的批次才能进入我们的产品线。如果口感不够卓越,我们不会出货。
Origin Integrity
产地诚信
We roast in Uganda because the story of this coffee belongs to Uganda — not to a warehouse in Rotterdam or Shanghai.
我们在乌干达烘焙,因为这杯咖啡的故事属于乌干达——而不是鹿特丹或上海的仓库。